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Business idea : kogi

Kogi : An idea born from late night hunger.

We take the taste of Korean BBQ and fuse it with select spices to create some of the most unique and savory bites in LA.  We’re always on the go, which means we’ll be updating our new locations soon and you can always find us live on Twitter. Fusing the taste of Korean BBQ and the portability of tacos and burritos together doesn’t magically happen. In case you were wondering, here are the people who make all of this possible.

Mark Manguera
Mark is not only the founder of Kogi, but also our front man. With his presence and gift of gab, he opens doors for us that would otherwise be closed. Without him, Kogi may never have become more than a random idea after a late night out on the town. It was Mark’s initiative and intuitive business sense that brought everything together.

Having worked in some of the most prestigious five star hotels in Los Angeles and achieving the title of Food and Beverage director before the age of 30, Mark has the pedigree of a world class restaurateur.

Caroline Shin-Manguera
Caroline is second in command and the one that handles the finances.  Caroline is responsible for keeping our daily operations in line and running smoothly. So that one day we can all become rock stars of the LA late night eating scene.

If you’ve ever been to the Four Seasons at Beverly Hills, you most likely have met Caroline. With her personable demeanor and persistence, Caroline has worked her way up from working in the kitchen at the Omni Hotel to the Food and Beverage Manager at the Four Seasons at Beverly Hills. With her experience, Caroline’s business acumen is as sharp as her chef’s knives which has given her the nickname “Ginsu.”

Roy Choi
Though Mark may have envisioned the idea, it’s Roy’s creativity and culinary talent that makes our food so special. Nothing puts a bigger smile on Roy’s face than creating food that people genuinely enjoy eating. With the goal of creating the very best food he possibly can, no criticism or suggestion goes unheard.

Roy’s list of experience is so long it reads like an encyclopedia. Top of his class at the Culinary Institute of America, Roy started out cooking at Le Bernardin in New York and was the only American to ever work in Iron Chef Michiba’s kitchen. Of his most recent endeavors, he has worked as the chef de cuisine at the Beverly Hilton, executive chef at Trader Vic’s, and opened Rock Sugar Pan Asian Kitchen in Century City. As we like to say at Kogi, “Roy’s got flavor in his finger tips!”

Alice Shin
As a writer and food geek, Alice is in charge of PR and getting the word out to the blogging community. Her philosophy on great food is to get it to the people from the ground up. Whether it’s through word-of-mouth or writing short blurbs over the internet, she is in the midst of promoting our humbly fierce truck on the web all the way from New York City.

Alice currently writes for the Greenpoint Gazette and Eats.com while trucking along at attaining her masters in writing and food studies at New York University. When she’s not working, she’s probably conducting serious research. Others might classify this research as “eating,” but hey, who’s to judge?

Eric Shin
As the youngest of the bunch, Eric is the padawan in training. Addicted to the taste of Kogi, Eric works for free food and helps out as much as he can in the kitchen when not taking pictures. Not quite yet the suave business man, Eric works mainly on the creative side by snapping photos and organizing this site as well as the MySpace and Facebook profiles.

Having graduated film school, Eric likes to take a cinematographic approach to his photos and loves to create drama and mood. He loves to take candids of people working and really wants to share the energy and love that binds Kogi together with the rest of the world through pictures. Currently, Eric works as a videographer and video editor for the website, Tom’s Hardware.

Mike Prasad
Is the Brand Director and New Media Consultant, Mike is responsible for giving Kogi a name, a look, and a twitter. He focuses on building Kogi’s presence, presentation and culture not only on the streets but also online in the social media world utilizing tools like Twitter, Qik, and other coolness.

Mike’s background is in the web and social media. He loves building brands and leveraging social media. It’s all about engagement and interaction for him. His most recent endeavor is launching GirlGamer and consulting for a few select awesome companies such as Kogi, Black Card Circle, and others.

Andrew Seely
Working along side Mike, Andrew is part of the New Media team. Always finding new and exciting ways of getting the brand out there for people to enjoy. He can often be found hanging around the truck brainstorming up the latest and greatest ideas for how to get Kogi mentioned on blogs, in newspapers and other forms of media, both traditional and new.

A jack of all trades he brings knowledge of blogging, design, social media as well as a love for food to the table. If he’s not stuffing his face with Chef Roi’s latest creation, you can usually find him talking about movies, music, video games, poker or all things on the internet. If you see him at the truck be sure to ask him if he’s mastered the unicycle yet. Which he probably hasn’t. Follow Andrew on twitter.


April 2, 2009 - Posted by | Business, Television, Uncategorized, Youtube |

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