Business idea: Johnny Cupcakes

After graduating from high school in 2000 John Earle went to college just for a few weeks. After he dropped out of college he started a pin business making random designs and selling them at hardcore shows and shops. Johnny even had a small group of kids that would buy pins from him wholesale and sell them at their schools. He had a database of shops that sold his pins. In addition to the pins, Johnny worked once or twice a week at a silk screening shop, as well at Newbury Comics. Almost every day when he went to work, John was given a different completely random nicknames. “Johnny Appleseed”, “Johnny Coffeecakes”, “Johnny Cupcakes”, “Johnny Pancakes”, etc… While working at the silk screening shop making t-shirts for the metal hardcore band he use to be in (On Broken Wings). He decided to make a few shirts that said “Johnny Cupcakes” on them for the fun of it.

More on his story, go to this website: http://www.johnnycupcakes.com/the_story

Advertisements