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Business Idea: Wateroos

Source: http://www.wateroos.com/index.htm
Many friends and parents often ask me how I came up with the idea for Wateroos. This is our story. Like many parents, my husband and I had made the decision early on not to give our toddler sugary drinks such as juices and sodas. And like most moms today, I’m busy and on the go with my family. With no other options, I found myself constantly toting around my daughter’s water-filled sippy cup. And those cups leaked inside my purse and other bags more than I care to mention. I knew there had to be a better way. We needed a beverage that our daughter would want to drink and that also offered the convenience of existing packaged juices and sodas without the sugar, sweeteners and calories. Then one day, I had a light bulb moment. If I could find a way to put water beverages in a juice-box-type container and make it really fun for kids to drink, my problem would be solved. And I might help out a few other parents along the way. It seemed so simple I couldn’t believe it! I figured I could draw upon my years at technology startups to help me launch and manage the business so I set out to learn about the beverage industry. A short time later, my family and I were out to dinner at a local diner. While my husband was chasing my daughter around the restaurant, I played around with words and letters on a little notepad and came up with the name Wateroos. It seemed so perfect – it shouted ‘water!’ and at the same time was fun and childlike. Next, we did some formal market research just to be sure that Wateroos would be a product parents would embrace. All of the friends I spoke with loved the idea but I needed a little extra reinforcement. The results of our research study were exactly what I had hoped for. Yes… this was something parents really wanted! Now the fun began. We devised the Wateroo-ligans – a crew of cute characters who live in and love the water – and decided to put games on the back of the drink box. We thought this might be just enough to make water fun for kids to drink so that they ask for our healthier product over sugary juices and sodas. We also worked hard to get our fruit-flavored waters to be as delicious as possible without sugar or artificial ingredients. Our refrigerator was over-flowing with samples and there were lots of ‘taste tests’ among friends, family and their children! Finally we all agreed on some great-tasting flavors and were ready to put our delicious beverages into our fun new packaging. We were so excited when the first-ever box of Wateroos came off the line at our manufacturing facility. And our daughter got to be the first child to drink our new Wateroos products – what fun!
Wateroos was born!
And better yet, a few months later, Wateroos was being sold for the first time on store shelves at the local grocery store where we shop. Imagine the smile on my face as we walked down the juice drink aisle and my daughter shouted “Look Mommy, Wateroos”. Now we’re working hard to get Wateroos on more store shelves across the country so that parents everywhere can feel good about giving their kids this great-tasting, healthier beverage. And you can help. Simply print out the card on the Where to Buy page of this Web site, bring it to your local grocer, and let them know that you want Wateroos! We also continue to explore new flavor options for Wateroos and think about ideas for other healthy kids’ products. We’d love to hear from you! Tell us your ideas and what you think about Wateroos! Wishing you dry handbags and happy children.


January 26, 2010 - Posted by | Business, Entrepreneur, invention, Million dollars Idea, News, Television, Uncategorized, Youtube | , ,

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