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Business idea: Befudiom

Information: website of Befudiom( news section)
In recollection of your childhood, how many times did you either think to yourself or whine to your mother, “I’m bored.” I know in my house as a child, I generally received the answer, “Go read a book,” or, “go play out side.”

Lawrenceville mother Wendy Hampton, handled her daughter a bit different when ten-year-old daughter Taylor, approached her with the same notorious question. Taylor, now 15, had retreated to the Internet for some ideas on fun family activities to occupy herself. One idea was board games.

Stepping aside from the age old Monopoly or Shoots and Ladders, the two sat down on the floor, wound up with an idea for a board game about idioms; those silly sayings and slang terminologies we use everyday but whose meanings can not be understood when taken literally. Hampton spent many late nights developing content and gathering thousands of idioms, such as “kick the bucket” for the interactive game. Hampton had cards printed up so she could test the game with family and friends. It was an instant success.

Hampton describes herself as being “very innovative”. In retrospect she looks back and realizes that when you are working and taking care of a family, you gradually disconnect from that creative side of yourself. She credits her daughter for helping to get her creative niche back. “When Taylor and I were sitting on the floor creating the game, I felt like a kid again. I got my passion back and didn’t stop! I would wake up in the middle of the night and grab pen and paper to jot down thoughts and ideas, as they would come to me.”

In July 2005 in route to work on a Friday, Hampton heard an announcement over the radio about a casting call for a new inventor documentary/reality show conducting a five-city casting call tour. The casting call in Atlanta was the very next day on a Saturday. With her word game Befudiom; originally dubbed “Shoptalk” in-arm, Hampton joined more than 700 people at the Atlanta auditions. To her amazement, she got the validation she was looking for when she was chosen as one of three Atlanta finalists and her game later selected to be one of the inventions featured on the first season of “Everyday Edison.” Hampton is one of 14 inventors selected from thousands of applicants across the five-city tour, which included Charlotte, Atlanta, Columbia, S.C., Nashville, and Tampa. The goal of the show is to educate would-be inventors about the invention process and what it takes to bring a product to market.

In Hampton’s game, players try to identify idioms, like “wolf in sheep’s clothing” or “the school of hard knocks” in one of four ways. Based on how the die is rolled, players can act a saying out by performing it, drawing it, spelling it, or shouting it. Befudiom combines America’s favorite party games with its favorite idioms to help players of all ages uncover the meanings behind those “befuddling” phrases. Participants get the chance to have fun while taking an educational ride through the world of idioms.

Hampton and her daughter’s story will also be featured in the October issue of Reader’s Digest.

The game is currently available for purchase at Befudiom, Skymall, and Amazon.com and coming soon to Barnes and Noble, Target, and Wal-Mart.com. The perfect stocking-stuffer this year, Befudiom is “The Wacky Phrase-Tastic Game Of Mixed-Up Meanings-Fun for the


June 19, 2010 - Posted by | Business, Entertainment, Entrepreneur, Humor, invention, Life, Television, Uncategorized, Youtube

1 Comment »

  1. family activities are very nice to have, it also strengthens the bond among family members ‘;,

    Comment by LED Torch | December 1, 2010 | Reply

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